Unified lead graph
One record per person across every tool and channel. Sending tools know their own sequences. Outwire knows the person.
The operating layer for lead-gen agencies
Agencies run five tools per client.Outwire makes them one business.
Sending stays in the tools your clients already pay for. Outwire sits above all of them: one lead record per person, one reply engine, one cockpit across every client.
Works with Smartlead, Instantly, HeyReach, HubSpot, Slack and the rest of your stack.
Unified lead graph · all clients
Live- Prospect data
- Replies
- Qualified leads
- before Relay replies
- 2–9 min
- approvals before autopilot
- 5
- between infra checks
- 1 hr
Plugs into the stack your clients already pay for. Nothing gets rebuilt.
- SendingSmartleadInstantlyEmailBison
- LinkedInHeyReachExpandiLa Growth Machine
- CallingAircallJustCallAI voice
- DataClayApolloCSV / Sheets
- CRMHubSpotPipedriveGoHighLevelCloseSalesforce
- NotifySlackWhatsAppGmailCalendlyCal.com
The system
One layer above every tool. Nothing rebuilt.
Data comes in from anywhere, sending stays in the tools your clients already pay for, and every reply, decision and lead flows through one core.
Outwire · system map
LiveData in, any source
- CSV / Sheets
- Clay / Apollo
- Copy from anywhere
Sending tools, theirs not ours
- Smartlead
- Instantly / EmailBison
- HeyReach
- Expandi / LGM
- Aircall / JustCall / AI voice
Outwire core
- Connectors
- Unified lead graph
- Relay reply engine
- Guardrails
- Routing rules
- Analytics
- Client workspaces + portal
Where leads end up
- CRM
- Slack / WhatsApp
- Calendar
- Client portal
- Back to sending tools
Who it's for
Lead-gen agencies with 5 to 40 client accounts, 2 to 10 people and no engineer. You sell meetings. You shouldn't drown in tabs.
What we never build
Sending infrastructure, warmup, proxies or LinkedIn automation. Those vendors are good and getting better. We are the layer above.
What only we do
See one person across every tool and channel, decide what to do with the reply, prove ROI per client, and alert before infra burns.
How it works
From signed client to renewal, in one place.
Onboarding, connectors, replies, routing, guardrails and reporting run on the same lead record, for every client.
2Onboard in an hour
Onboard in an hour, not a week.
A six-step wizard turns a new client into a configured workspace, a Relay voice profile, live connectors and routing rules. Your account manager answers questions. The platform does the setup.
Onboard in an hourSimulatedOnboarding wizard
- Client basicsOffer, pricing, proof8 min
- ICP and disqualifiersTitles, size, never-contact10 min
- Voice for RelayTone, objections, banned phrases12 min
- Connect toolsAPI keys or OAuth10 min
- Routing and autonomyWhere replies go, what Relay may send8 min
- Portal and reportLogo, recipients, metrics5 min
Workspace live in53 min3Connect the stack
Connect what they already use.
Each client workspace connects to its own sending tools, dialers, data and CRM. Every connector shows live health, so a broken sync is a badge on your dashboard, not a surprise on the client call.
Connect the stackSimulatedConnectors · Acme SaaS
- SmartleadEmailSynced 2 min ago
- InstantlyEmailSynced 3 min ago
- HeyReachLinkedInSynced 1 min ago
- ExpandiLinkedInToken expires in 3 days
- AircallCallingSynced 6 min ago
- HubSpotCRMConnected
5Relay handles replies
Relay handles every reply.
A reply lands from any channel. Within seconds Relay has classified it, scored intent, drafted an answer in the client's voice, and decided whether it can send alone, needs one tap, or needs a human. Every decision is logged.
Relay handles repliesSimulatedRelay decision flow
6Leads get routed
Routing rules you can read out loud.
Rules are plain sentences your account manager sets per client. Hot leads land in the client's Slack, the CRM and the calendar. No Zapier, no n8n, no "who owns that automation".
Leads get routedSimulatedRouting rules · Acme SaaS
When a reply is Interested (score over 70)
thenPost to client SlackCreate CRM dealPause other channelsWhen a prospect replies on any channel
thenStop every other sequence, in every toolWhen the same person is in two clients' lists
thenFlag conflict before either sends
7Guardrails watch infra
Know before the domain burns.
Most agencies find out a domain is burned when the client asks why replies stopped. Outwire reads the health signals every tool already exposes, warns days earlier, and attaches the fix.
Guardrails watch infraSimulatedGuardrail alert
outreach-acme.com bounce rate 6.1% over 3 days
Pause the two mailboxes on it and rotate to the reserve domain.
8Cockpit and reports
Every client on one screen.
The founder's morning view across every client, channel and tool: what was delivered, what is at risk, and the three things to fix today. Each client sees the same view scoped to them, plus a white-label report every Monday.
Cockpit and reportsSimulatedAgency cockpit · last 30 days
Positive replies
412
Meetings
96
Cost / meeting
$118
Meetings delivered vs promised
- Acme SaaS14/12
- Northline Recruiting9/10
- Bharat Logistics5/12
- Finwell Advisors11/10
Meet Relay
Every reply, decided in seconds.
Relay classifies each reply, scores intent, drafts in your client's voice and decides whether it can send alone, needs one tap, or needs a human. Pick a reply and watch.
Relay · inbox
SimulatedPick a reply
Relay · live decision
Maya Chen, Head of Growth · Email via Smartlead
“Sounds interesting, can you send pricing?”
Interested · pricing questionHuman only
Intent score82
Confidence94
Pricing is on this client's human-only list. Relay never invents numbers, so it prepares notes for the SDR and sends nothing.
Notes for the SDR
High intent: Maya opened all three emails and clicked the case study. Playbook says share the pricing one-pager and offer a 20-minute call with two slots from the client's calendar.
- Slack alert to #acme-leads
- CRM deal created: Replied
- LinkedIn steps paused
Real defaults, not promises
The rules Relay runs by.
Every number below is how Outwire ships. Each one can be tuned per client.
- Reply delay
- 2–9 min
- A random pause after the prospect writes, so replies never land seconds later.
- Send window
- 08:00–18:30
- Monday to Friday in each client's time zone. Outside it, replies wait for the next opening.
- Auto-send cap
- 60 / day
- Per client. Anything past the cap waits for a person.
- Approvals to autopilot
- 5
- Every client starts in training. Light edits count, heavy rewrites reset the streak, and a manager confirms the switch.
- Misses to go back
- 2 of 10
- Two bad drafts in the last ten put the client back in training, automatically.
- Stalled replies
- 3
- Three replies that go nowhere and a person takes the thread.
- Words per draft, max
- 120
- One question, no em dashes, no "circle back". Checked before anyone sees it.
- Bounce warning
- 3% × 3 days
- Checked hourly, with LinkedIn acceptance, pending invites and connect rate.
The cockpit
Every client, every channel, one screen.
The founder's morning view: what was delivered, what's at risk, and the three things to fix today. Each client sees the same view scoped to them.
Agency cockpit
Illustrative numbers · last 30 days, all clients- Active clients
- 14
- 2 onboarding
- Positive replies
- 412
- +18% vs prior 30d
- Meetings booked
- 96
- +9%
- Cost per meeting
- $118
- -12%
- Handled by Relay alone
- 38%
- 0 escalations
| Client | Channels | Sent | Positive | Infra | Delivered vs promised |
|---|---|---|---|---|---|
| Acme SaaS | Email + LinkedIn | 18,400 | 61 | Healthy | 14 of 12 |
| Northline Recruiting | 3,100 | 44 | 1 sender slowing | 9 of 10 | |
| Bharat Logistics | Calling + email | 9,800 | 28 | Domain bouncing | 5 of 12 |
| Finwell Advisors | 12,200 | 39 | Healthy | 11 of 10 |
Three things to fix today
- 1Bharat Logistics: Pause mailboxes on outreach-bharat.com and rotate to the reserve domain. Bounce trend up 3 days.
- 2Northline: Sender Priya has 140 pending invites, acceptance down to 19%. Reduce to 15 per day for a week.
- 3Acme: "Pricing question" is now 22% of replies. Add an answer to Relay's playbook so it stops landing in the human queue.
Differentiators
What only a layer above can do.
A sending tool only knows its own sequences. Outwire knows the person, the client and the promise.
Cross-tool stop
A reply anywhere stops every other sequence for that person, in every tool, before the next step fires.
- HeyReachReplied on LinkedInReply
- SmartleadEmail step 3 of 5Stopped
- AircallCall task tomorrowStopped
White-label client portal
Live pipeline, real conversations, and a Monday report on your domain. Clients who see the work don't churn at month three.
portal.youragency.com
Weekly report ready · Monday 8:00
Guardrails
Deliverability, LinkedIn safety and list quality watched continuously, with the one-click fix attached.
Bounce rate 6.1% · 3 days rising
Pause 2 mailboxes, rotate to reserve domain.
Pause now?Network benchmarks
Anonymised reply rates by industry, channel and offer across every agency on Outwire. Each new agency sharpens them.
- Your SaaS clients4.1%
- Network median3.2%
- Positive reply rate, email, SaaS founders
Ask in plain English
The cockpit is an agent surface. Ask from Slack or Claude instead of learning filters.
Which clients are behind on meetings this month?
Two. Bharat Logistics is at 5 of 12, driven by a bouncing domain. Northline is at 9 of 10, and one LinkedIn sender is slowing.
Built for trust
Autonomy you can dial in, per client.
Automation that touches your clients' prospects has to be safe by default. These are the rules Outwire is built on.
Tiered autonomy
Every client starts in training: Relay drafts, a person approves. After 5 approved drafts in a row a manager can switch the client to autopilot, and 2 bad drafts in the last 10 put it back in training. One bad auto-reply costs more than a hundred approvals, and the defaults reflect that.
Full audit trail
What was sent, by whom or by Relay, why, and at what confidence. Every classification, draft, edit and routing action is logged and reviewable.
Never touches LinkedIn directly
Outwire never automates LinkedIn itself. It reads and writes through HeyReach and equivalent vendors, who carry the platform risk. We carry the intelligence.
Per-client data isolation
Each client's prospect data lives in its own isolated workspace, with region-aware storage, per-client export and deletion, and retention rules the agency sets.
Pricing
Priced the way agencies bill: per client.
Every connector and the unified lead graph on every plan. Scale by the number of client workspaces you run.
Starter
Up to 5 client workspaces
$249/ month
$50 per client at full use
- All connectors, unified lead graph
- Relay One tap and Human only (approve before send)
- Cockpit, client portal, weekly report
- 2,000 Relay replies included
Agency
Most agenciesUp to 15 client workspaces
$749/ month
$50 per client at full use
- Everything in Starter
- Relay Sends alone, with audit
- Guardrails with one-click fixes
- White-label portal on your domain
- 8,000 Relay replies included
Scale
Up to 40 client workspaces
$1,790/ month
$45 per client at full use
- Everything in Agency
- Margin and renewal analytics
- Network benchmarks
- Agent access to the cockpit
- Priority connector requests
- 25,000 Relay replies included
Extra clients $49 each. Relay replies beyond your allowance are metered. No per-seat pricing, so add SDRs freely.
Every plan starts with a 14-day trial. Priced the way agencies bill: per active client.
FAQ
Questions agencies ask first.
Which tools do you support?
Sending: Smartlead, Instantly, EmailBison. LinkedIn: HeyReach, Expandi, La Growth Machine. Calling: Aircall, JustCall, AI voice. Data: Clay, Apollo, CSV / Sheets. CRM: HubSpot, Pipedrive, GoHighLevel, Close, Salesforce. Notify: Slack, WhatsApp, Gmail, Calendly, Cal.com. We keep at least three vendors per category, so if one throttles or changes its API you switch tools without leaving Outwire.
Do you send emails?
No. Sending stays in Smartlead, Instantly, HeyReach and the dialers your clients already pay for. We never build sending infrastructure, warmup or proxies. When Relay sends an approved reply, it goes out through the original tool, on the same thread, from the same sender.
When does Relay send a reply by itself?
Never on day one. Every new client starts in training: Relay drafts, a person approves. After 5 approved drafts in a row a manager can switch the client to autopilot, and even then Relay only answers the campaigns you select and sends the reply types you allow (by default, out-of-office replies only), 2 to 9 minutes after the prospect writes, inside the client's business hours, up to 60 a day. Two bad drafts in the last 10 put the client back in training.
Is LinkedIn safe?
Outwire never automates LinkedIn itself. It reads and writes through vendors like HeyReach, who carry the platform risk. Guardrails watch acceptance decay, pending invites and restriction warnings per sender, so you slow down before an account is at risk.
How is each client's data kept separate?
Every client lives in its own isolated workspace with its own roles. Storage is region-aware, you can export or delete a single client's data at any time, and you set the retention rules. Network benchmarks are anonymised and aggregated.
Can my clients see their pipeline?
Yes. Each client gets a portal with their live pipeline, the actual conversations (read only) and a weekly report every Monday, without your account manager building a slide. On Agency and Scale it is white-labelled on your domain.
Can I cancel anytime?
Yes. Plans are billed monthly with no annual lock-in, and per-client export means you leave with every client's data.
Run every client like one business.
Connect the tools you already pay for. Your first client is onboarded in about an hour, and every reply is handled from then on.